Expert-coached strength training proven to help busy athletes reach new heights.
Start TrainingNeither approach builds the durability, resilience, and physical capacity that actually change how you feel and perform.
A year-round, structured and progressive program built by expert coaches, grounded in over 20 years of elite methodology, and designed to fit your busy life.
There's a smarter way to train.
Our proven system helps athletes enhance performance and break through plateaus by focusing on what matters most:
6–12 week training modules built for specific goals such as race preparation, travel-friendly programming, recovery, and more. The right training at exactly the right time.
Workouts include integrated video-based coaching, enabling you to train with confidence in the gym, at home, or on the road.
Round-the-clock coaching support to ensure you're never guessing, second-guessing, or wondering if you're doing the right thing.
Video demonstrations for every exercise in the program, with clear instructions, proper form cues, and scaling options for every level from beginner to expert.
Your workouts are always loaded and ready to go two weeks in advance. No setup, no guesswork, no extra cost. Just open the app and train.
Our Athletes Say It Best
"At 73, I gained 8 pounds of lean mass and lost 7 pounds of fat. The difference? Consistent, year-round strength training with heavy lifting and progressive overload. Purple Patch completely changed the way I approach strength — and the results speak for themselves."
"I've been strength training for years, and Strength Squad really upped my game. Strength, mobility, movement, and warm-ups — all built into one convenient program. At 63, I went from zero to completing a full IRONMAN in just 17 months. That's a pretty powerful testament to the program!"
HYROX Miami Beach finisher + Purple Patch athlete
"Hats off to Strength Squad. Super fun and supportive of my strength and endurance goals."
4th AG at IRONMAN 70.3 Coeur D'Alene
"With Strength Squad, twice-weekly strength sessions became a non-negotiable for me that I actually looked forward to and my results blew my mind. I know we hear the coaches talk about the importance of strength work all the time… but Strength Squad actually makes it fun."
Everything You Need To Know
Purple Patch Strength Squad is designed for two groups. First, endurance athletes, runners, cyclists, and triathletes looking to get faster and more powerful. Second, anyone serious about long-term health and physical performance who wants a structured, expert-coached strength program that fits into a busy life. No race goals required.
Strength Squad is designed to work as a standalone program. Many of our Strength Squad athletes are either self-coached or work with coaches or programs that don't provide strength training.
For most sessions, you'll need a kettlebell or dumbbells, a resistance band, and a bench or sturdy chair. You may see a barbell in some sessions, but every exercise has an adaptation option. You don't need a fully-equipped gym — though if you have access to one, the program scales up to use it.
The two key weekly sessions are typically 30–45 minutes each, with both a longer and shorter version available. The optional core and mobility sessions run 10–15 minutes each. All strength work is structured to be flexible, minimizing conflict with your endurance training and your life.
A Premium TrainingPeaks account is included with your Purple Patch membership at no extra cost. All of your training is loaded directly in there. You'll access coaching support, education, and community through the free Purple Patch Hub app.
You're in exactly the right place. The program is built on endurance-athlete principles — functional strength, progressive loading, injury resilience — but these translate directly to anyone who wants to feel physically capable and healthy across the long term. A lot of our strength athletes have no race goals at all. They just want to get stronger, feel better, and build a body that performs for life.
Are you ready to train smarter, get stronger, and level up?
Join Strength Squad.
Or, click on the plan below to start training:
Listen as Matt Dixon breaks down the science, methodology, and pillars that drive enhanced performance: fitness, durability, and consistency.
