Train Smarter.
Race Faster.
Feel Better.
Flexible, ultra-efficient triathlon training built for busy athletes looking for better results.
So Much More Than a Triathlon Training Plan
Customized
for You
Structured and progressive bike, run and swim training sessions, all pre-prioritized and scalable to allow you to make the best possible use of your available time
Customizable training plans and tools designed to meet your specific goals, fitness level and available training time
Integrated video-based strength training designed to increase resilience, reduce injury, and maximize performance
Needs assessment and coaching kick-off session
On-demand and live-video cycling classes with Matt Dixon and other top coaches offering personal feedback
Ongoing coaching support and motivational check-ins, without the one-to-one coaching price tag
Expert education and guidance in mindset, nutrition, and daily practices that fuel lasting performance
World-Class
Coaches and
Training
Community
and support
Connection to a large, engaged, and inspiring community of triathletes, where training is serious, but the journey is fun
The support and accountability you need to stay on track and successfully achieve your goals and feel great
Training Built For Your Busy Life
Triathlon training is hard enough. We’ve simplified the process to make the juggling act easier – with a focus on giving you back more time and energy.
Designed and backed by world-class coaches
Access to Matt Dixon and expert coaches to motivate you and provide targeted, effective support
Built for busy lives
Flexible, customized plans that make it easier and less stressful to fit training into life
Proven to deliver better results
More effective (and fun) workouts that deliver better results in a shorter time
Not Your Father’s Triathlon Training Plan
You don’t need more hours of training. You need to get more out of each hour your train.
Tri Squad fixes what’s broken in traditional triathlon training plans.
With Purple Patch, you will race feeling fit and fresh — not flat and fatigued. Tri Squad’s proven methodology helps you reach your athletic potential: one that doesn’t sacrifice your family, work, sleep, or sanity.
We designed Tri Squad to help time-starved triathletes integrate sport into life.
Tri Squad optimizes your triathlon training hours so you can thrive on race day and every other day.
Best of all: rather than a generic, one-size-fits-nobody plan, Tri Squad offers a customizable structure built on a proven methodology from Purple Patch founder and Head Coach, Matt Dixon.
It’s supercharged with support from our expert coaches.
Don’t Just Take Our Word For It
Our athletes say it best:
Stephanie Go
Doctor & Mom | Boston Marathon & IRONMAN World Championship qualifier
“If someone told me I had to train 20 hours a week to race an Ironman, I’d say this isn’t the right project for me. But Purple Patch gave me a sustainable plan that fit into my life — and I’m achieving results I never thought possible.”
Chris Hughes
EMS Analyst & Dad | IRONMAN 70.3 World Championship qualifier
“After almost a decade of injuries, burnout, and zero performance gains, I was ready to quit triathlon. But then I found Purple Patch, and it completely reframed my approach. Within a season, I was not only racing consistently — I was winning.”
KEVIN STEELE
Meet Your Expert Coaches
Our coaches are the best in the business. From IRONMAN U Master Coach Matt Dixon on down, our coaches excel at helping you achieve your goals without sacrificing your life.
Scott Layton
Senior Coach
Brad Hunter
John Stevens
Coach
Renowned swim expert and multisport coach, John co-leads Purple Patch’s swim curriculum and directs swim programs at camps. With decades of coaching and racing experience, he’s guided athletes to Kona, world championships, breakthrough PRs—and countless wins in SwimRun competition.
Krystle ONg
Krystle Ong is a Purple Patch strength and movement coach, blending strength, mobility, and mind-body practices to build resilient, body-aware athletes ready to perform in sport — and thrive in life.
Matt Dixon
Nancy Clarke
Senior Coach
Will Turner
Senior Coach
Max Gering
Coach
A true expert coach, Max blends endurance expertise with sports psychology to unlock peak performance. Specializing in mindset, resilience, and balance, he helps athletes of all levels—from first-timers to executives—achieve lasting breakthroughs in sport, health, and life.
Marcia Robles
STRENGTH Coach
Purple Patch strength coach Marcia Robles blends science, precision, and passion to help athletes of all levels master technique, build power, and develop confidence. Her expertise makes strength training approachable, effective, and a true performance advantage.
We Are Obsessed With Performance
9
Professional and Age Group World Champions
18
Hawaii IRONMAN Professional Top Ten Finishes
450+
Professional Wins and
Podiums
1500+
World Champion
Qualifiers
1000+
Amateur Podium
Performances
7,000,000+
Downloads of Our High-Performance Podcast
Ready to train smarter, race faster, and have more fun?
Join our Tri Squad
JOIN
MONTHLY
$149
Billed Monthly
JOIN
QUARTERLY
$30 savings $139/month
$417
Billed Quarterly
JOIN
ANNUALLY
$240 savings $129/month
$1,548
Billed Annually
More effective (and fun) workouts that deliver better results in less time — proven over 15 + years to unlock incredible results from first-timers to world champions
